Q&A Prince Abdulaziz bin Turki

Saudi Arabia’s current investment in sport is of a scale never witnessed. What is the driving force behind the investment and what can fans expect in the future when it comes to following and watching their favourite sports?

The driving force is our people and our desire to grow as a country. We believe in the power of sport to transform lives, we see it as a force for good. We can see how it improves the quality of life of our people, how it brings so many benefits for health and communities but also values that we wish to instil across our society. Especially when we are a young country, with over 20 million aged under 30.

Saudi people are so passionate about sport and now they simply want to play more, to connect to the world more and to share their country through sport. It wasn’t always like this, but under Vision 2030, Saudi Arabia’s ongoing social and economic transformation, the country has become a welcoming host for some of the biggest global sports events. Since 2018 the Kingdom has staged over 85 international events for both male and female athletes including football, motorsport, tennis, equestrian, esports and golf, attended by over 2.6 million fans.