Tiphanie Isnard: Dacia's 'Queen of the Desert' taking on Dakar

Rally News

Tiphanie Isnard is the trailblazing female team boss of the Dacia Dakar effort – she knows how to win motor sport's toughest event like few others

2 Dacia Dakar 2025 team boss Tiphanie Isnard

Isnard is now spearheading Dacia's Dakar challenge

Dacia

As clichéd as it sounds, Tiphanie Isnard has rallying in her blood – and has tamed the Dakar like few others.

The trailblazing female Dacia team boss won Dakar three times in a row as sporting manager with Peugeot, being one of few who really knows the secret to winning motor sport’s toughest challenge.

Not only that, as Citroen team manager Isnard was also key to Sébastien Loeb’s astounding nine consecutive WRC titles between 2004 and 2012.

Isnard says she and the normally taciturn Loeb are able to communicate like few others, only having to say “three words” to get the most nuanced of rallying ideas across.

Now she’s combining all that experience with Loeb as the pair take on Dakar with Dacia, the budget brand looking to boost its profile by winning the gruelling event.

Carlos Sainz Peugeot Dakar 2018

Isnard was sporting manager at Peugeot during its hat-trick Dakar run

Getty Images

Few can match Isnard’s achievements, but they are made even more stark by the fact that there are almost no other female team bosses in motor sport at all, never mind in rallying.

Motor Sport spoke with Dacia’s team principal just before the team headed out for this year’s Dakar.

Born in the Monte Carlo mountains, rallying is all she’s known.

Isnard would head straight from school on a Friday to watch its famous namesake rally play out on the night stages every year.

Her first job in motor sport was as a project manager at the event 20 years ago, before becoming a key part of the Citroen team as Loeb and co-driver Daniel Elena racked up titles.

As sporting manager at Peugeot, she won three Dakar rallies on the bounce between 2016 and 2018 with Stéphane Peterhansel (twice) and Carlos Sainz (once).

Sebastien Loeb Citroen WRC 2012

French team boss has developed a close relationship with WRC legend Sébastien Loeb

Red Bull

Now as team principal of the new Dacia Dakar project, overseeing a squad featuring five-time champion Nasser Al-Attiyah, nine-time WRC king Loeb and Dakar winner Cristina Gutierrez, Isnard has her greatest challenge yet.

Clearly tough yet compassionate, Isnard believes she brings something different to the team compared to other principals.

“I can change the mindset to build the team” Tiphanie Isnard

“To be honest I am a woman, so for sure I bring some ‘woman’ aspects to the character,” she says.

“I spend time with them the [staff], I talk to them, I discuss, I immediately feel if the guys are out okay or not.

“So I can change the mindset a little bit to put the people together, to build the team. I think that’s part of my attitude – it’s a family.”

Isnard’s skills as a communicator and a manager are key at motor sport’s toughest event.

Related article

With of a group of around 60 people far out of their comfort zone in the Saudi Arabian desert, she says her role in facilitating relationships in Dacia’s Dakar squad is crucial.

“It’s different because the condition is completely different,” she says in comparing it to WRC as an example.

“We have no big motor room. We are not cooking. We are not in any comfort. We are not sleeping in a hotel. So the human side and the [emotional] security is really important. “It’s really tough – we are in Saudi Arabia for three weeks, so we have to bring a strong relationship.

“It’s quite intense. There are some characters [that you have to manage], nobody [in the team] is facing the same situation.

“[Just] a problem on the finger can have a huge impact, because we are far away hospital, and each person is really crucial.”

Continuing the theme of managing personalities, Isnard has some of the biggest in rallying under her wing.

Tiphanie Isnard Dacia Dakar 2025

Fostering a strong team spirit is crucial in the desert says Dacia boss

Dacia

Al-Attiyah is opinionated as he is brilliant on the sand dunes, while Loeb, who she knows well, is uncompromising in what he demands from his teams.

“They all have their own personality, their own experience,” she says.

“They are completely different. We don’t ask them to spend time together, to go on holidays together. We just want that they work together. And so far, it’s okay.

From the archive

“But Sébastian, I’ve known him for 15 years. I can say just three words [to him] and you know exactly what I want. If he does the same, I understand. It’s automatic to the relationship.”

The Dacia team took a sensational 1-2 with Al-Attiyah and Loeb on its debut at the Morocco round of the World Rally Raid championship. However, Isnard says she identified the clear area for improvement at that event, particularly with team work being so crucial at the Dakar.

“We’re learning to build a team, and the communication is really important,” she says.

“We miss some communication in different ways. It didn’t impact the result [in Morocco], but in the Dakar it could.

“[In the team] we are Spanish, we are French, we are English, we are driver, engineer, technician.

“So to work together, communicate together, to be confident altogether takes time.”

If Dacia is to win the Dakar this year or the next, it will be another Isnard achievement in what is already a glittering career.

Though she says doesn’t she doesn’t view herself in this light, the Monegasque concedes inspiration by other women could be taken from all she’s done in motor sport, reflecting on the difficulties of her own journey.

2 Tiphanie Isnard Dacia Dakar 2025

Dacia won first time out in Morocco, and is now looking for more at Dakar

Dacia

“It’s not my goal, but if some women can be inspired and say ‘Yes, it’s possible,’ [then] you can do it. You can be accepted, you can be a leader, just because you are passionate, you are professional, and you are a part of the team. You can do it – it’s just a question of work.

“I feel it’s been quite hard to make my place, to take time to accept me as a team principal, but it’s part of my motor sports life since I started 20 years ago.

“It was the same when I was logistic manager, when I was team manager. It takes time to have our own place.

“But when we build the confidence, when we build the relationships, it’s okay after that. I am professional. I am part of the motor sport world. That’s it.”