On the eve of its Formula E debut Jaguar Racing has taken a turn for the left-field: it has announced Noodle from the band Gorillaz as brand ambassador.
Lead guitarist in Damon Albarn’s (he of Blur fame) virtual band, the character is tasked with persuading younger generations into a career in engineering.
The announcement sees her driving a Panasonic Jaguar Racing Formula E car around Mallory Park at lap-record pace, naturally.
As Formula E enters its tenth season, it's still seen with scepticism by racing fans. But as coverage switches to pay TV, it is now worth watching, says Damien Smith
14 races. Three continents. Seven months in the making. It all comes down to one thrilling finale. Season nine of the Formula E world championship is officially coming to a…
Formula E is leading the way out of FIA world championships for the best racing action this season – but will fans pay attention?
Porsche is looking to challenge for the Formula E championship with its new 99X Gen3 car but, along with other teams, has suffered problems with spec parts on the new machine, with just over two months until the start of the new season