“Music is an incredibly powerful tool because it connects directly with our emotions, which is why we chose to bring inspiration and motivation through it,” said Bianca Senna, SEO of Senna Brands and the three-time world champion’s niece. “That’s why a project like Senna Driven plays such a vital role in our mission of encouraging us to push beyond our limits and achieve the best version of ourselves.”
The album features 21 songs in total, which have been created by 33 artists from 13 different countries — each representing an important “Senna story” from his motor sport career.
Senna is heard encouraging listeners to “listen to what their heart tells you” during the A Lap Ahead track, and also speaks about the spotlight of attention he receives from constantly being on pole position and fighting for race wins.
In Driven By Faith, Senna alludes to his renowned relationship with God and the role that played in his racing — with the sound of V10 engines and Bueno’s commentary completing the backing track.
“Ayrton Senna was not just a driver,” said the producers of MEDUZA, responsible for the track Seek Your Truth (A Vitória). “Being born in the 80s, we had the chance to see him on the track: We remember the way he took corners differently from everyone else, and similarly, when he got out of the car, he distinguished himself from others by what he said in interviews. Despite being an extraordinary talent, he was the first to defend the weakest.”
“So when the Senna family contacted us, proposing that we use one of his interviews to create a track in his honour, we agreed immediately.”
Senna’s inspirational story is told using an unprecedented format
Grand Prix Photo
Multiple tracks on the album have already been teased in one-off performances, but ‘Senna Driven’ now available worldwide digitally, with a limited number also released in vinyl format. The aim is to honour the Brazilian in a previously untapped way and remind audiences around the world of his epic achievements — both on the track and off it.
“Senna is an icon who transcends sport and inspires millions,” explains Paulo Lima, president of Universal Music Basil. “The album captures this greatness and stands by Universal Music’s mission to be a music-based entertainment company that connects fans worldwide.
“This project seeks to replicate what Senna did on and off the track: connect, inspire, and move people of different ages, nationalities, and social classes,” adds Claudio Mattos, head of business development at Bulldozer Network. “Above all, it’s about unity. We want to show the world the power of electronic music, paying homage to the greatest driver of all time.”
You can stream Senna Driven on all major platforms here.