“This is a level of engagement that will really up the fan base, make them feel part of the experience and not only feel like they’re there, but have them doing really cool things.
“Not only can people be watching the races, but they can be simultaneously racing in their own virtual leagues. We’re dropping you this gift.”
These virtual races will be similar to esports but in the Metaverse with prizes up for grabs, the aim being to combine the online community and the fans of Williams, who can then engage with one another.
“We can create a league which is run in parallel to the F1, underpinned by Williams cars,” he added.
“It would be like a Metaverse sports league that shadows races happening in the real world. So now you’re engaging and bringing in a whole generation of people into the motor sport industry who have never had the interest before, and you marry the two elements together.
“So the Williams race is happening, these are the drivers racing, that’s ahead but we’re going to do a headline race in the Metaverse shadowing it.
“But you can do different things, so rather than have the Williams team, you have multiple teams based around all of the Williams cars.
“We want to extend it so that Williams will have its own Metaverse land, which is themed around motor racing and we have motor sport buildings where people are able to buy their own garages in the Metaverse.
“Having all of this stuff around, inviting their friends in and then watching the races on a massive auditorium that is happening in real time.
“So there is the potential here to create parallel leagues underpinned with the DNA of Williams, while making the existing races more engaging and increasing viewership numbers.”