Ross Brawn realised how to play the F1 rules game, with spectacular success

F1

He won GP titles with Benetton, Ferrari and his own Brawn team, then helped steer F1 to unprecedented popularity. As Ross Brawn turns 70, Matt Bishop looks back at a remarkable career — plus the multiple times he antagonised the engineer

Ross Brawn with Michael Schumacher on the podium after the 2003 Italian Grand Prix

Ross Brawn and Michael Schumacher celebrate another Ferrari win — at Monza, 2003

Martin Rose/Bongarts/Getty Images

Ross Brawn, who will turn 70 on Saturday, is one of the most successful figures in the history of motor sport, having held important design, engineering, and/or senior management positions in three Formula 1 world championship-winning teams — Benetton (1994 and 1995), Ferrari (1999, 2000, 2001, 2002, 2003, and 2004), and his own eponymous Brawn (2009) — as well as in Jaguar’s sports car world championship-winning team (1991).

He is also a wealthy man, having earned hefty salaries throughout that time and having led a management buyout of Honda’s F1 team at the end of 2008 – creating the team that bore his name the following year and in which he held a 54 per cent stake – and he did very well indeed when it was sold to Mercedes-Benz.  He stayed on until 2013, playing a key role in helping persuade Lewis Hamilton to leave McLaren and join Mercedes for that season, whereafter he was linked in the F1 media to various roles before becoming managing director and technical director of Formula One Group in 2017, which positions he held until 2022.

Ross Brawn with Lewis Hamilton on 2013 F1 Hungarian GP podium

Brawn was instrumental in bringing Lewis Hamilton to Mercedes and joined him on the podium after his first win for the team in Hungary, 2013

Grand Prix Photo

Over the course of that long career he has not been a stranger to controversy, a result of his ferocious determination to win and his early adoption of what is now a modus operandi de rigueur in F1, if you will excuse my mixing a Latin tag with a French one, namely the realisation that what is important when it comes to adherence to technical regulations is not the spirit of them, nor even the letter of them, but the way in which they are enforced. I am not, repeat not, criticising him for that — for, as I say, it is how the game is played these days. But he was perhaps the first fully to embrace the competitive regulatory imperative that dictates that unofficial F1 rule number-one is to study not only the rest of those rules but also the way in which compliance to them is assessed, in order to make sure that a team’s world championship campaign is never derailed by those assessments.

As such, Brawn is and always has been a political animal as well as a highly skilled engineer. Back in the days when I used to be a full-time journalist — from 1993 until 2008, when I joined McLaren as its comms/PR chief — he regarded me as one of the awkward squad, along with a few others, most of us British, who were unconvinced that his 1994 world championship-winning Benetton had not had some type of traction control system, which was at that time prohibited. As I say, I was not alone in harbouring that suspicion. Indeed, the great Ayrton Senna went to his grave believing that the 1994 Benetton was an illegal car. However, for the avoidance of doubt, not only Brawn but also his senior engineering colleagues at Benetton back in the day, Rory Byrne and Pat Symonds, all insisted then and still insist now that their car was entirely legal. I am no engineer, so I am not about to contradict them.

Michael Schumacher in Benetton F1 car at the 1994 Brazilian Grand Prix

The performance of Schumacher’s 1994 title-winning Benetton raised suspicions

Grand Prix Photo

The formidable fin de siècle transformation of the Ferrari F1 team, led by Brawn and Jean Todt, triggered a remarkable world championship-winning spree that began in 1999 and continued until 2004. However, as had been the case with Benetton before, hostile rumours about Ferrari swirled around the world’s F1 paddocks at that time — not so much with regard to allegations of its cars’ regulatory non-compliance but rather in connection with bemusement with its seniors’ uncompromising desire to win at all costs, and to hell with previous sporting conventions. Michael Schumacher’s prodigiously zealous ambition fitted well with that ethos, but I should make clear that of course he was also a truly brilliant driver, just as Todt and Brawn were fantastically capable leaders.

In 2003 – by which time those in charge of the three most prestigious UK-based teams, Williams, McLaren, and Renault, had grown weary of being trounced by Ferrari every year – the field closed up. Ferrari won races in 2003, as usual, but both McLaren and Williams did also, and in Budapest so did Renault. That first (and only) win of the season for the Enstone team, which was Fernando Alonso’s maiden F1 grand prix victory, was particularly significant, for it was notable for the extent of Ferrari’s humiliation. I remember sitting in the Hungaroring press room that afternoon and seeing a message flash up on the timing screens: ‘Waved blue flag for car No1.’ Yes, Alonso was about to lap Schumacher. He duly did so, driving on to an emphatic victory. The next four cars to cross the finish line – in second, third, fourth, and fifth – were the two McLarens and the two Williams. Schumacher finished eighth, a lap down, while his Ferrari team-mate Rubens Barrichello had retired with suspension damage before the race was 20 laps old.

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As we journalists flew out of Budapest that Sunday evening, almost all we could talk about was the possibility that, finally, perhaps Ferrari and Schumacher were going to be beaten. Williams led the F1 constructors’ world championship, on 129 points, ahead of Ferrari on 121 and McLaren on 115. The F1 drivers’ world championship was closer still: Schumacher still led, on 72 points, but Juan Pablo Montoya (Williams) was second on 71 and Kimi Räikkönen (McLaren) third on 70. Alonso (Renault) was not that far behind either, on 54.

Why had Williams, McLaren, and Renault recently become so ascendant over Ferrari? The answer was tyres, for the Michelins run by the three grandee UK-based teams had been gradually developed to the point where they were generally now superior to the Bridgestones run by Ferrari, especially in warm, dry weather; and across almost all of Europe, 2003 was a warm, dry summer. The next F1 grand prix after Budapest would be Monza, where the weather forecast promised yet more sunshine and where the pressure for Ferrari folk is always intense. They simply could not risk facing another humiliation, not in front of the sometimes capricious tifosi, nor indeed at the hands of the often pugnacious Italian press.

Fernando Alonso on 2003 F1 Hungarian Grand Prix podium with Kimi Raikkonen and Juan Pablo Montoya

A maiden GP win for Alonso in Hungary. Podium finishes for Montoya and Räikkönen closed the 2003 championship gap to an uncompetitive Schumacher

Martin Rose/Bongarts/Getty Images

What happened next cannot in truth be filed under the heading ‘F1’s finest hour’. Todt and Brawn invited to Ferrari’s Maranello headquarters the two most senior FIA men at the time, president Max Mosley and race director Charlie Whiting, to meet not only themselves but also, perhaps surprisingly, Schumacher. We may never know what they discussed — precisely — but the result of their confab was that the FIA swiftly issued a rule reinterpretation concerning the way that tyres would thenceforth be measured for width, and that rule reinterpretation had the effect of rendering Michelin’s front tyres suddenly non-compliant (i.e. too wide) despite the fact that they had been ruled to be fully compliant ever since their introduction at the 2001 San Marino Grand Prix.

The specifics, if you are interested, are as follows. From Monza 2003 onwards the FIA decreed that F1 tyres would now be measured after and not before each race, as they had been previously, and that race-worn front tyre treads should not exceed a maximum width of 270mm. Considering that the Michelin front tyres’ treads were 269mm wide when new, and that the unholy violence done to tyres during a grand prix might well push them past that limit, Michelin’s engineers were consequently forced to design a new front tyre in virtually no time at all, thereby potentially sacrificing a competitive edge that had previously been regarded as legitimate. Bridgestone would suffer no such problems since its front tyre treads measured only 255mm in width.

Ever the mischief maker, Mosley decided that the team principals’ official FIA press conference at Monza would feature Brawn and his three most strident critics: Patrick Head (Williams), Ron Dennis (McLaren), and Flavio Briatore (Renault). On the day, the Monza press conference room was absolutely jam-packed – there was standing room only by the time the media questioning began – but I had a seat and indeed I had arrived early so as to bag a position near the front.

Ross Brawn with Ron Dennis and Patrick Head and Flavio Briatore at 2003 F1 Italian GP press conference

The image alone tells the story of a tense 2003 Monza press conference

DPPI

As a palpably nervous Brawn launched into a carefully prepared defence of the FIA’s new rule reinterpretation, Head, who was sitting behind him, leant forward, already visibly angry, and interrupted. “Why,” he thundered, “did you wait 38 races [the period in which Williams had been running the ‘offending’ Michelin front tyre] before raising this point, if you had had this view all the time?”

“That tyre, as I understand it, Patrick, you introduced at Monaco this year,” Brawn replied.

“It’s exactly the same mould,” Head boomed. Then he added, for clarity, “It comes out of exactly the same mould that first appeared at Imola in 2001.”

Now Brawn was cross, too. “Renault use different tyres to you, Patrick,” he said icily. “There’s a range of Michelins being used in F1. We weren’t aware of the problem before Hungary [where Renault had won], so any suggestion that we’d timed it is inaccurate. The consequence was the letter [from Whiting to all teams and both tyre companies] which came out on the Wednesday after Hungary.”

“I thought the consequence was a meeting at Maranello on the Tuesday after Hungary between you and the president and race director of the FIA,” Head replied, scowling.

“Patrick, Bridgestone had what they felt was a limit on where they were prepared to go with the width of their front tyres from their interpretation of the regulation,” said Brawn – which remark brought an enraged Dennis into the argument.

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“I think that’s somewhat misleading,” said the McLaren team principal. “The simple fact is that I’m well qualified, having run Bridgestone tyres for several years [before McLaren switched to Michelins in 2002], to know that Bridgestone always optimise the performance of their tyres and that there’s a constant and consistent trend to their belief in front tyre geometry, how it’s constructed, and what’s the optimal width. And a narrow tyre gives a better aerodynamic profile as well. So I think it’s misleading of Ross to say that it was a regulatory influence that determined the width of the Bridgestone front tyre. It’s extremely misleading, in fact. It wasn’t regulation-driven; it was performance-driven; and Ross knows that very well.”

I could, I assure you, go on. It was a long and remarkably fiery press conference – and, by the end of it, all four panellists were absolutely furious. My colleague and friend Alan Henry, a fine journalist and a lovely man who died in 2016, and whom I miss still, wrote a brilliant feature piece about it for the magazine of which I was then the editor, and I entitled it ‘Hung, Brawn, and quartered’. Alan and I laughed. Perhaps some of our readers did, too. Ross, I was led to believe, did not.

Jenson Button with McLaren F1 car at 2010 preseason test

Jenson Button’s McLaren move meant Bishop inadvertently antagonised Brawn again

Grand Prix Photo

Let’s now fast-forward to November 2009, by which time I had joined McLaren as its comms/PR chief. On the 18th of that month we issued a press release confirming that we had hired Jenson Button, who had won for the new Brawn team the F1 drivers’ world championship exactly a month before. Remarkably – and impressively – Brawn had won the F1 constructors’ world championship that year, too. We had kept our signing of Button top-secret right up until our announcement, which consequently caught Brawn and his most senior colleague, Nick Fry, unawares.

Fry has written about that day in his autobiography, Survive, Drive, Win, and his description bears repetition: “I found out that Jenson had been announced as a McLaren driver while I was driving up the M40 motorway one morning. I was furious not because they had caught us on the hop but because neither I nor Ross — who was also away that day — were at the factory where we could quickly address the many questions we knew our staff would have. I stopped at the next services and tried to call Ron Dennis and then Martin Whitmarsh, both of whose phones went to voicemail. So instead I called the McLaren head of communications, Matt Bishop, and I know I was probably less than politically correct in what I told him about the way I believed his team had behaved. For my outburst I was subsequently admonished by Norbert Haug, our new boss at Mercedes, who undoubtedly had a point, but I needed to let off steam one way or another.” In case you are wondering, Fry used the F-word more than a couple of times during that phone call and even dropped the C-bomb at one point. But I had always got on well with him, and I still do. F1 can be extremely pressured, and we all lose our tempers from time to time. However, clearly, I had pissed off not only Nick, but also Ross, once again.

Ross Brawn with Michael Schumacher on 2004 F1 Japanese GP podium

Brawn and Schumacher in Japan, 2004: a familiar duo at the top of podiums in the early 2000s

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However, I had not pissed off Ross permanently, as it would turn out, for, finally, let’s fast-forward again, this time to August 2015. My husband Angel and I were in Guernsey, to attend the wedding of Button’s manager, Richard Goddard, to the lovely Caroline. On the Friday night, the eve of Richard’s and Caroline’s wedding day, there was an informal get-together in a pub in Saint Peter Port, the island’s capital. Ross was there, and I greeted him somewhat trepidatiously, since, in one way or another, I had annoyed him quite a few times over the past 20-odd years. But guess what: we ended up having a long, chummy, and enjoyable conversation, lubricated by a superfluity of good red wine, during which we ran through all the above events, and more besides, and we put the F1 world to rights in no uncertain terms. Ever since then, whenever our paths have crossed, we have always chatted warmly.

So I hereby wish Ross James Brawn OBE a very happy 70th birthday for this coming Saturday — November 23 — on which date I hope that he will crack open one or two bottles of excellent claret from his extremely well stocked cellar. Cheers!