Juju Noda: 'Racing cars should be modified to help women'

F1

Young female racer Juju Noda has just taken her first F3 win – the Japanese driver tells Damien Smith that, similar to other sports, cars should be adapted to help women competitors

Juju 2

A star of the future?

Noda Racing

More landmarks have been trickling through for women racing drivers in the past couple of weeks. At Paul Ricard last weekend Spaniard Marta García took a major step towards becoming the first Formula Academy champion, with two wins out of three for Prema, and now leads ART Grand Prix’s Léna Bühler by 48 points in the inaugural season for the all-female series.

She now faces a long wait until October 20-22 when the final three races will play out at Austin in support of the United States Grand Prix, in a Formula 1-sanctioned series that will carry the colours of the premier division teams next year.

Then at Spa on Sunday, Sophia Flörsch finally made the breakthrough she’s been striving for by scoring points in the FIA Formula 3 Championship. She and her PHM Racing by Charouz team made the most of an opportunity, choosing to start on wet-weather Pirellis when the frontrunners plumped for slicks. The German consequently rose from 24th on the grid to a fine seventh, in the penultimate race weekend of her F3 comeback season.

But perhaps the most significant breakthrough was achieved the previous weekend, when 17-year-old Japanese Juju Noda became the first female winner of a Euroformula Open race – which makes her the first woman to have won at Formula 3 level since Jamie Chadwick, who won a British F3 round in 2018. It also means Noda is the first woman to achieve such a feat on the international stage.

Is that surname familiar? It should be. Juju is the daughter of Hideki Noda, who made three grand prix starts for Larrousse at the end of 1994, but more importantly brought charm and a dose of humour to grids during his colourful racing career. When he secured the Larrousse drive, Noda self-deprecatingly acknowledged that “people think I’m useless”, but didn’t let that stop him striving for success. Actually, he did OK in his three races, but lost a seat on the grid in 1995 – and allegedly his deposit – when the Simtek team folded mid-season.

From the archive

Noda subsequently raced in Indy Lights and became the first Japanese driver to win a CART-sanctioned event at Portland in 1997, before making appearances in the Indy Racing League. He returned to Japan and enjoyed success in Formula Nippon and the All-Japan GT Championship, launched his own race team and even came back to the international stage briefly in A1 GP. Known for his outlandish hairstyles as much as his on-track exploits, Noda never seemed to take himself too seriously, which was refreshing.

But the signs seem to suggest we shouldn’t be so glib about his daughter. There were emotional scenes when Hideki and his wife embraced their teenager at the finish of the first of three races at Paul Ricard. Juju had started from fifth on the grid in baking conditions, driving for a small team run by her Dad, rose to fourth and then nursed her tyres in the first half so she could push in the second.

 

“I was careful not to make contact, and I was calmly watching the situation and looked for an opportunity to overtake,” she said. A good ploy. When a collision occurred ahead of her, Noda was there to take advantage of confusion and jumped into the lead before the safety car was deployed. At the restart she then pulled away from a competitive field, in a series that has a history of promoting talent, to take her landmark victory. Euroformula Open’s alumnae includes Carlos Sainz Jr, Yuki Tsunoda, Alex Palou, Liam Lawson, Jack Doohan and plenty more – so a win in this arena absolutely counts.

“When we originally decided to enter the EFO this season, I had no idea that I would be competing toe to toe with the top teams and drivers after a few rounds,” said Noda with an eloquence that also bodes well. “As my dad told me, it’s our first entry, we’re a small family team with one car and no data. The target was to get into the top five in time, and if we were to get on the podium even once in the second half of the season, we’d have considered it a great success. Bear in mind that we are competing against some brilliant teams and drivers. In Hungary, I finished P3 in race two and fought for the win until the last lap in race three.

“After Saturday’s win, I took P4 and another podium in races two and three, so there’s no need to say we are exceeding all our expectations! I also lead the rookie standings and scored the most points of all drivers over the Ricard weekend. It’s so rewarding for the super-hard work from the whole team.”

Noda then spoke with maturity about the ‘woman angle’ and gave her thoughts on what can be done to encourage further female success in single-seaters. As is common, she’s not racing to be a pioneer for her sex, but accepts it comes with the territory and that won’t change until more women break through and make the grade at higher levels.

“Being the first woman to win at this level feels amazing, although it’s never really been a goal in itself,” she said. “But it’s a step forward and sometimes you need to reward yourself, so I think I can give myself a pat on the back this week. I hope that this result will also serve as a catalyst to change the environment for female drivers in the years to come.

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“In the past, I have heard that women can’t win because they are women, or that they can’t withstand fast cars and g-forces because of their small size. It may be true that women have a physical disadvantage over men, but in sports that require a small amount of equipment, such as golf or tennis, specific equipment has been developed for women. I believe that racing vehicles should also be adapted and set up for women. I think that racing regulations should take this into account to create an environment where women can demonstrate their abilities in the future.

“My father is one of those who understands the rigours of racing better than anyone else, having been a racing driver for many years. He understands that it is difficult for me, as a woman, to achieve results with a car developed for men, and he has been very helpful in changing various settings for me.”

Noda Sr must be very proud. Juju is already racing ahead of the curve and clearly has intelligence to go with her speed. Let’s keep an eye on her as she climbs.