When Lawrence Stroll appointed me to head up AMF1’s comms/PR operation in January 2021, it soon became clear to me that our title partner Cognizant — and three significant if lower-paying sponsors, SentinelOne, NetApp and Peroni — were to varying degrees unnerved by F1’s extremely white male heterosexual profile. Diversity, equity and inclusion (DEI) are not merely nice-to-haves for progressive corporations such as those listed above; no, their commercial profitability is increasingly predicated on a need to demonstrate that they genuinely embrace DEI rather than merely litter their social media posts with appropriate hashtags. Our two race drivers, Sebastian Vettel and Lance Stroll, were white, male and heterosexual, as was our reserve and development driver, Nico Hülkenberg. So was almost everyone else in a senior, prominent and/or outward-facing role. OK, I was and am a gay man, but that was about it as far as manifest diversity was concerned.
So it was that I approached Hawkins, a bisexual woman, and asked her whether she would be interested in becoming the team’s driver ambassador, supporting me and my department’s comms and PR efforts by doing media interviews, making VIP appearances, and working with our partners and sponsors to make their activations less exclusively male and heterosexual. There was a degree of opposition to her hiring from a few senior AMF1 board members, but in the end we managed to get a deal across the line — and she was an instant and enormous hit. All our partners and sponsors loved not only her work but also her chummy, funny and eager team-player personality. She is about to embark on her fourth year with AMF1, and she has become ever busier and ever more embedded in the workings of the team with each season that has passed.
As early as the summer of 2021 she began to contribute regularly to engineering debriefs at grands prix, and, not long after that, to take on important work in the simulator at the team’s Silverstone factory. Once she had begun to show her worth in those crucial areas of car development, Martin Whitmarsh, who is junior only to Stroll Sr, decreed that she should be given a proper test in a real F1 car. We scheduled exactly that at Silverstone in November 2022, providing a 2021 AMR21 for the purpose, but a few operational glitches meant that Drugovich’s stint overran, which in turn meant that bad light stopped play before Hawkins got her chance.
She was gutted, understandably, but philosophical. “Can I at least sit in the car for a minute?” she asked. Obviously, yes, she could and she did.
She finally realised her dream — to drive a modern F1 car in anger — in Hungary last September, which is where we came in. No, she does not have an FIA super licence so, no, she will not be able to run in an F1 FP1 session at any time this coming season. No, at 29, she will never become an F1 race driver. But she has a number of exciting opportunities to race in 2024, and, whichever she selects, she will do plenty of racing over the next few months. She will also attend the majority of F1 grands prix, including all those that will include F1 Academy rounds on their support cards — Jeddah (Saudi Arabia), Miami (USA), Barcelona (Spain), Zandvoort (Netherlands), Marina Bay (Singapore), Losail (Qatar) and Yas Marina (Abu Dhabi). She will be taking on more than merely an ambassadorial role on those weekends, for she has been appointed Aston Martin’s F1 Academy Head of Racing, in which capacity she will be providing high-level managerial counsel as well as mentoring 17-year-old Tina Hausmann, who will be representing Aston Martin while racing for Prema.