“Our team is slightly smaller than top teams. So we’re just going to continue growing, expanding up to a point where we have similar structures and the way of doing makes a difference. We believe the way of doing will make a difference because we have expertise here.”
F1’s cost cap has turned teams from money pits into potential profit centres. Instead of ploughing every spare penny into improving performance, teams are now restricted to spending just under $140m (£110m) this year.
At the same time, the popularity of the sport is booming, attracting more sponsors and greater revenue from Formula 1. Successful teams can offer owners and investors a return.
Williams is already owned by a private equity firm; Mercedes has sold a share of its team to chemical firm Ineos; and now Alpine has announced its new stakeholders.
“If you look at what [F1 commercial rights holder] Liberty has done, fixing the structure of the sport with the cost cap and then launching the sport in the United States, we think it’s a perfect time to invest,” said Alec Scheiner, co-founder of Otro Capital.
“We think Alpine is the perfect vehicle: a works team and iconic team, high performance built into it and the brand is just getting started.
“All of the things we’ve done in our career, all of the investments we’ve made, lend themselves to being able to help here. We built a company called Legends Hospitality at the Dallas Cowboys. We essentially outsourced food and beverage and sales sponsorships and ticket sales. We built a business for on-location experiences with the NFL. We took hospitality around Super Bowl to the next level. We’ve invested in a business with the players’ associations, where we built a licensing business around video games and trading cards. All of these experiences will lend themselves to success here.”