A show that goes on...
…and on and on. Not much can match Frankfurt
Intentionally or otherwise, within most motor shows lurks a theme that journalists can pluck from the hundreds of new cars and use as a hook to start a report like this.
However this year’s Frankfurt show was different. I spoke to dozens of the 10,000 accredited hacks and hangers-on who flooded out the show’s 11 halls at the close of play and we could agree only that our feet hurt. If you think you’ve been to a big exhibition, wait until you go to one that’s more than a mile long from end to end and not a lot narrower.
Some thought it an environmental show, others that it was a supercar show. One idiot even whinged at me that there was nothing worth seeing and wished he hadn’t gone. If you can’t find anything worth seeing in 11 halls featuring the latest thinking of hundreds of car and component manufacturers, you are perhaps in the wrong trade.
Andrew Frankel