While we were adolescent we were sometimes, or if you like, frequently, told that we were “big enough to know better.”  We were reminded of this a few days ago when there arrived at our office an expensive art-paper folder of text and pictures issued by one of the leading petroleum companies—they said to give thanks to those who helped them when their refineries were engulfed in the Flood Disaster. In effect, the publication, although very nicely and tastefully done, smacked of publicity. The disaster in question should not have been used as an opportunity for self-publicity, by firm or individual. We feel that the money spent on rushing into print and picture might have been gratefully received by flood victims. And that the company concerned is “big enough to have known better.”