Small car popularity at home and abroad.
Recent statistics supplied by the Ministry of Transport show that the small car is increasing in popularity by leaps and bounds, in that whilst the number of cars up to 8 h.p. registered in September 1928 was 17 per cent. of the total, the percentage has risen to 28 in September, 1929.
Overseas, too, the genuine light car is coming into its own. A proof of this is found in the export figures of the Triumph Co., for no less than 25 per cent. of the output of Super Sevens during the past few months has been despatched abroad. This is particularly interesting when compared with the exports of the British motor industry as a whole, the latest figures showing that 15.9 per cent, of the total output is exported.
The very much larger export percentage by a company which concentrates on small cars indicates clearly what overseas motorists require. It should be noted, too, that despite the high degree of American sales organisation throughout the world, exports of American cars (which are, of course, mainly of large capacity) are only 9.6 per cent. of the total production.