“What do you think Bernie [Ecclestone] would say,” I began, “if a proposal were put to him whereby the best bits of the BMW M1 Procar Championship, the Grand Prix Masters, and the Porsche Supercup were combined, so as to reinvent and rebrand the latter to make it an all-new Porsche F1 Masters Supercup? It would be open to retired drivers over the age of 45 who had started at least one world championship-status F1 grand prix, and, like the current Porsche Supercup, it would be a series running on the support programme of about half the F1 season’s grands prix.
“Also, just think how many current F1 TV broadcasters employ as pundits ex-F1 drivers who meet those entry criteria. So just imagine how popular it would be with those F1 TV broadcasters, and their viewers, if they were contractually obliged to field at least one of their ex-F1 driver pundits as a Porsche F1 Masters Supercup driver. In addition, as I envisage it, each Porsche F1 Masters Supercup car would contain in-car cameras, filming its driver’s head, arms, and feet, and each driver would be mic’d up and instructed to make comments during his race. Then, as part of the contractual obligation I’ve described, each F1 TV broadcaster would be required to include in its pre-race show an agreed amount of Porsche F1 Masters Supercup footage, including its own ex-F1 driver pundit in action.
“So, for example, here in Melbourne, instead of tomorrow’s ITV pre-race show opening with Martin Brundle standing at Turns 1 and 2, the Brabham/Jones right-left combo, explaining to British TV viewers how Fernando Alonso [McLaren, P2 on the grid] might try to overtake Kimi Räikkönen [Ferrari, P1 on the grid] there, he’d make those points in the usual way, then the ITV feed would cut to in-car footage and in-car commentary from Brundle’s Porsche F1 Masters Supercup race from a couple of days before, in which he’d overtaken Christian Danner at Turns 1 and 2 on the final lap to take the lead and win. Oh and of course RTL Germany’s pre-race show would include Danner’s take on exactly the same move. The TV broadcasters would love it. It would be much easier to get sponsors for than it is for the Porsche Supercup as it is now, and some of that sponsorship money could be allocated to a driver prize fund, so the ex-F1 driver pundits would also love it. In fact they’d be queueing up to race in it. And, most important of all, the F1 fans would love it, too. What do you think, guys?”
Whiting, Blash, and Woods all responded very positively – and it was not just the quality of the Puligny-Montrachet and the Château Lynch-Bages that had fuelled their enthusiasm because, early the next morning, Herbie texted me to ask me to come to see him and Charlie over breakfast in the F1 paddock. We discussed my idea again, at some length, and they asked me to write a white paper about it. That I did, and I emailed it to them, but these things always take longer to gain traction than one hopes, and everyone in F1 is super-busy, and by mid-season the infamous Spy-gate saga was taking up all their spare time. By the end of the year I had agreed terms to join McLaren as its new comms/PR chief, which I duly did on January 1, 2008, and that was the end of that.
But, now, 18 years after I first suggested it, it still strikes me as a good idea, even if I say it myself. The current Porsche Supercup is well organised, it makes a little bit of money for Porsche, but it fails to excite a significant fan base and, as a promotion for the 911, it is a tad stale. By contrast, if it were reinvented and rebranded now, as the Porsche F1 Masters Supercup, it would suddenly become a highlight of every F1 weekend on which it was part of the support race programme.
Sports fans love seniors’ tours. Just look at the PGA Senior Champions Tour – the series for ex-pro golfers over 50. It is widely televised and live-streamed, the tournaments are sell-outs, and the prize money is colossal. The top six PGA Senior Champions Tour lifetime earners are Bernhard Langer ($35,964,514), Hale Irwin ($27,158, 515), Gil Morgan ($20,631,930), Jay Haas ($19,886,530), Tom Kite ($16,303,747), and Tom Watson ($15,074,227).
And, to put it another way, when on Sunday, March 16, you sit down in front of your TV to watch the opening grand prix of the 2025 F1 season, from Melbourne, would you enjoy seeing how Sky Sports F1’s Jenson Button had raced hell for leather to beat Channel 4’s Mark Webber to win the first Porsche F1 Masters Supercup race of the year? You would, wouldn’t you? I would, too. We all would. So how about it, Stefano Domenicali?