WRC drivers and team bosses on how to save a 'crashing' sport

Rally News

The WRC has hit crisis point with dwindling entries and a lack of attention compared to other elite motor sport championships – some of its biggest players explain how they'd like to 'fix' it

Thierry Neuville WRC 2024 Rally Japan

Thierry Neuville is passionate in his ideas on how to 'fix' the WRC

Hyundai

Fans wait with bated breath in the midst of a forest stage. Out of nowhere, a world rally car beast bursts through the trees, mounting a crest before flying the best part of 20ft in the air, engine screaming against the limiter before it smacks back down onto the course with a satisfying crunch of gravel.

What’s not to love? It beats a grand prix procession or an unfathomable endurance race.

However, from its ‘90s heyday of packed entries, big name sponsors and larger than life driver personalities, rallying has now fallen a long way.

The series had just five full-time entries in 2024 – one paddock insider recently told Motor Sport that the championship is “crashing”.

McRae Chatsworth House water feature

Rallying has fallen a long way since stars like Colin McRae graced the special stages

Getty Images

The sport captured the imaginations of young enthusiasts throughout the ‘90s and ‘00s, when the Colin McRae Rally video game created a whole new generation of fans. In terms of action and excitement, it was grand prix racing with more mud and crashes.

Now though, the FIA is trying to correct the slide. New rules for 2027 are designed to make the cars cheaper to build and run, with a revised and de-mystified points system having the aim of making the format easier to follow.

Does it all go far enough though? Motor Sport spoke to some of rallying’s biggest stars, who have a few ideas of how to get rally back the glory days while also bringing rallying up-to-date with F1 et al in the Drive to Survive era.

 

Make WRC cars cheaper

3 Thierry Neuville WRC 2024 Rally Japan

The cost of running WRC is set to come down from 2025, and even more so in 2027

Hyundai

So, where did it all go wrong? It seems the WRC’s most pressing issue is that there simply aren’t enough heroes for fans to support, and so interest has waned.

2024’s paltry full-time entry list included eventual champion Thierry Neuville, his Hyundai team-mate Ott Tanak, Wales’ Toyota star Elfyn Evans and the Ford M-Sport pair of Adrien Formaux and Gregoire Munster.

The lack of competition appears to be un-stimulating for its biggest stars. This year the sport’s reigning champion Kalle Rovanperä felt comfortable running a part-time campaign, preferring to compete in drift racing and some Porsche Carrera Cup events instead. WRC legend Sébastien Ogier also entered selected rallies.

The governing body has recognised the problems, and its new car design rule set – coming into force in 2027 – is designed to be cheaper and thus boost entries with only Toyota, Hyundai and a semi-works Ford effort currently competing. 20 years ago, the world championship had over twice as many manufacturers entered.

“In the future motor sport will stand for entertainment”

The current hybrid-powered Rally1 spec, introduced in 2022, has seen the fastest ever rally cars hit the stages. But with costs totalling around €1m per car, new manufacturers haven’t been seduced to enter so far.

In September, WRC’s hybrid supplier Compact Dynamics introduced new safety provisos stipulating that devices which had undergone three impacts over 15G had to be sent back to the factory to be stripped down and inspected. Previously it could be done on site at a rally, but these new regulations meant the cost of running the already-expensive hybrids skyrocketed further.

To counter this, from 2025 hybrids won’t be mandatory, and there will be further change in 2027.

Similar to now, the Rally1 cars will be based around a current space frame chassis but with the ability to run powertrains of the manufacturer’s choice, including the internal combustion, hybrid and electric. A torque meter will be used as a ‘Balance of Performance’ device.

As part of the 2027 rules, a budget cap of €345,000 has also been set to each car, down from the current cost of €1m each. This will be achieved by more durable spec components and limiting the staff that can work on each car.

3 Kalle Rovanpera WRC 2024 Rally Kenya

Reigning champion Kalle Rovanperä only ran a part-time campaign in 202n

Toyota

It’s drawn a mixed reaction from the paddock. Speaking prior to the announcement, newly-crowned champion Neuville said the lure for drivers is always to have the fastest cars available (the 2027 machines will be slower than the current) but also acknowledged that the relationship between motor sport and technology is changing.

“I don’t know if we should move away from hybrids or not [but] I think we’re all quite keen on keeping the current regulations,” he said at a Pirelli promotional event in Sardinia.

“We all pushed very hard for it. There’s been a lot of development on those cars and a lot of money invested.

“I personally think that whereas motor sport in the past has been about development of technology, in the future it will stand for entertainment – just keeping alive the passion for extreme sports, and so on.

From the archive

“The future of motor sport, with the need of being electric [or hybrid], is not as big as we thought. An F1-style budget cap would also be good.”

However, the move is supported by Toyota team boss Jari-Matti Latvala when he spoke to this magazine earlier in the year an event to promote the new WRC-derived Yaris GR road car.

“One thing for sure is that costs are too expensive,” he said. “We have lost privateer teams in the top class [after the introduction of Rally1].

“I think they [should] get the hybrid out and focus on e-fuels or hydrogen – that would be the way to go to reduce the costs.

“From the fans’ perspective, they want to have a car that is like F1 for rally.

“Rally1 is so quick, it doesn’t matter if we make it a little bit slower, [while] bringing it closer to [second-tier class] Rally2 would also help with the money – that would be the way to go.”

 

Make the WRC points system simpler

The championship managed to shoot itself in the foot further this year by introducing a convoluted points system, with the rally ‘winner’ being crowned on Saturday (two thirds of the way through the three-day event) but with more points available on Sunday.

Though this was introduced to induce excitement right up to the finish, it meant the ‘winner’ could end with less points than the second-place driver, confusing fans and again prompting them to disengage.

“The fact that victory isn’t necessarily well-rewarded, it shouldn’t be like this that’s for sure,” commented Neuville.

Now points will be awarded for the overall classification (on a similar scale to F1) of 25-17-15-12-10-8-6-4-2-1 for the top 10, and an extra 5-4-3-2-1 for the top five fastest cars on Sunday.

 

Give seats to young star rally drivers

Martins Sesks WRC 2024 Rally Poland

Sesks has lit up the WRC on his two cameo apperances

M-Sport

If costs came down and entries increased, so the WRC would have newer, younger star drivers to focus on – it certainly needs fresh engaging personalities to bring in fans.

One of the reasons the death of driver Craig Breen in testing last year hit the championship so hard is that it was felt he had real cross-over potential.

“We keep saying the WRC needs more characters, and now we’ve lost one of the best ones we had,” highlighted his former team boss Richard Millener.

“There will be others, but when you lose someone who had so much more to go and potentially could have really helped build the sport, it’s hard to comprehend him not being around.”

Oliver Solberg, son of champ Petter, a regular winner in WRC2, is one such talent that the series would benefit from being promoted more – his recent link-up with Lando Norris’s Quadrant YouTube channel showed others recognise his appeal.

However, another driver that illustrates the WRC’s lack of berths for new talent is Martins Sesks.

From the archive

The Latvian driver arrived with a bang this summer due to a pair of cameo entries mid-season, making an instant mark not dissimilar in fashion to Colin McRae and Sébastien Loeb.

Using an M-Sport Puma without the hybrid (but still running at the same weight) Sesks finished fifth on his debut in Poland.

Then, armed with the hybrid in Latvia, he challenged for the podium before dropping out with a mechanical issue.

“Martins has already shown remarkable speed and determination in Poland and Latvia, and we believe his future in the WRC is exceptionally bright,” said Peter Thul, the WRC promoter’s senior director of sport.

“Supporting the next generation is crucial for the continued growth and excitement of the WRC, and our commitment to nurturing young talent remains stronger than ever.”

 

Change WRC event formats

2 WRC 2024 Rally Kenya

Neuville believes there should be format experimentation in WRC – a combination of endurance events and sprint rallies

Toyota

And yet… Sesks is not one of the full-time drivers announced for 2025. Neuville thinks a serious issue lies with the promoter not getting the message out there about the sport, thus limiting the chances for growth and more seats. The Belgian feels this can be done by taking a leaf out of the recent F1 and NASCAR books and re-appraising its classic event formats.

“For sure the promoter is not at the level it should be,” he says.

“That’s causing some certain problems, and the FIA wants to react with a massive amount of changes which actually are not needed, and it’s more promotional which needs to be changed.

From the archive

“Generally, the promotional side is still running the same format [of event] as it did [a long time ago] in the past.

“We can use formats. We can also have different formats, such as a Monte Carlo, Kenya – these could be long events. Three, four days – could even be seven days, make history [of classic endurance rallies] come alive again.

“Then you could have other rallies, split Saturday, Sunday [into self-contained events]. Different kinds of formats create different stories. A Netflix-style show would also be good.”

Here’s hoping the WRC can turn the ship around and start telling a different story sooner rather than later.

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